Toy Sale Dates 2026

Toy Sale Dates 2026

Getting ahead on Christmas shopping doesn't have to break the bank. Major UK retailers hold annual toy sales throughout autumn, with prices slashed by up to 50% on big-name brands, making now the ideal time to plan when and where to bag a bargain.

Here's the biggest toy retailer's predicted sale dates, according to moneysavingcentral.co.uk:

Toy Sale Dates 2026 | UK Retailer Toy Sale Calendar

• ASDA: Confirmed, Monday 7th - Tuesday 29th September 2026, up to 50% off

• Argos: Predicted, Wednesday 9th September 2026, half price toy sale

• Tesco: Predicted, Monday 14th September 2026, Christmas toy sale

• Aldi (Wooden Toys): Predicted, Thursday 8th October 2026

• Morrisons: Predicted, Monday 5th October 2026

• Smyths Toys: Predicted, Wednesday 21st October 2026 (sale), Tuesday 17th November 2026 (voucher event)

• Sainsbury's: Predicted, Wednesday 21st October 2026

• Aldi (Christmas Toys): Predicted, Sunday 25th October 2026

• B&M: Predicted, Friday 4th December 2026, 3 for £20

The better toy sales tend to fall towards the end of the year in September and October, timed perfectly for families wanting to get ahead on Christmas shopping before the last minute rush.

ASDA Toy Sale

ASDA's toy sale, which sees prices slashed by up to 50%, is confirmed to run from Monday 7th to Tuesday 29th September 2026. Visit ASDA for more details.

Argos Toy Sale

Argos now runs one major half price toy sale a year rather than its old "342" event, with prices cut on hundreds of toys. It started on Wednesday 9th September 2026. Visit Argos for more details.

Tesco Toy Sale

Tesco typically runs two toy sales a year, one around Easter and a bigger one from September that can run for most of the month. Its Christmas toy sale is predicted for Monday 14th September 2026. Visit Tesco for more details.

Aldi Specialbuys Toy Events

Aldi holds two toy events in the run-up to Christmas: a wooden toys event, predicted for Thursday 8th October 2026, and a Christmas toy event, predicted for Sunday 25th October 2026. Visit Aldi for more details.

Morrisons Toy Sale

Morrisons usually holds two toy sales a year, one in early October and a further one in November. The October date is predicted for Monday 5th October 2026. Visit Morrisons for more details.

Sainsbury's Toy Sale

Sainsbury's popular toy sale, which cuts prices by up to 50%, usually lands mid-October and is predicted for Wednesday 21st October 2026. Visit Sainsbury's for more details.

Smyths Toys Sale Dates

Smyths Toys usually runs three main sale or voucher events across September, October and November. The next sale is predicted for Wednesday 21st October 2026, with a voucher event predicted for Tuesday 17th November 2026. Visit Smyths Toys for more details.

B&M Toy Sale

B&M holds one big toy sale a year, usually in early December, with most toys on offer at 3 for £20. It's predicted for Friday 4th December 2026. Visit B&M for more details.

Useful to Know for Christmas Shopping

• Book it in early: The better sales cluster in September and October, so shopping then means more stock and less last-minute stress.

• Check in-store vs online: Sainsbury's and Morrisons toy sales tend to be in-store only, while ASDA and Argos can be shopped online too.

• Reservations aren't guaranteed: Argos no longer offers free reservations, and Smyths Toys switches off its reservation system 24 hours before a sale goes live, so stock isn't guaranteed to be held for you.

• Supermarkets tend to price match: Tesco, Morrisons and ASDA will usually honour the sale price even if you don't get there on day one.

• Get there early: Stock varies store to store, so an early start gives you the best pick, particularly for popular items.

• Check online stock first: Where possible, check availability online before heading out, especially for in-demand toys.

• Look for cashback: Cashback sites can add a little extra saving on top of any online toy purchases.

Toy sale dates and predictions sourced from Money Saving Central.